zeroG

A new identity and a new website to support the growth of an international data player.

Customer

zeroG

creation date

2024

THE CHALLENGE

How can you rethink your brand to make it clearer and stand out from the competition?

our approach

Meet with stakeholders to capture the essence of the zeroG brand. Work in short cycles (design sprint) to quickly translate this positioning into a new identity, outside the codes of data and tech.

Our secret 

01

A collaborative approach to understanding the value proposition and businesses

02

An identity in motion to embody the efficiency and serenity of zeroG's solutions

03

A new website showcasing the people behind the expertise

The result

3

Design sprints

To redesign all the pages of the showcase site

14

weeks

to challenge positioning, imagine a strong brand concept and rethink its points of contact.

10

new projects

design projects launched with the team on product, organizational and service issues

They say it better than we do

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