zeroG
A new identity and a new website to support the growth of an international data player.
THE CHALLENGE
How can you rethink your brand to make it clearer and stand out from the competition?
our approach
Meet with stakeholders to capture the essence of the zeroG brand. Work in short cycles (design sprint) to quickly translate this positioning into a new identity, outside the codes of data and tech.
Our secret
01
A collaborative approach to understanding the value proposition and businesses
02
An identity in motion to embody the efficiency and serenity of zeroG's solutions
03
A new website showcasing the people behind the expertise
The result
3
Design sprints
To redesign all the pages of the showcase site
14
weeks
to challenge positioning, imagine a strong brand concept and rethink its points of contact.
10
new projects
design projects launched with the team on product, organizational and service issues
