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By testing your ideas before developing them, you limit iterations and reduce time to market.
According to a study by Forrester Research, for every €1 invested in User Research, the return on investment is around €100.
By discarding preconceived ideas about your users as early as possible, and creating products and services that are truly relevant to them.
Want to go further?
Would you like to learn more about UX Research, or upgrade the skills of your teams? We've got just what you're looking for: the Haigo Academy of User Research is a program tailored to your needs.
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