Practical Guide to User Search

A guide to meeting your users

This guide is the result of years of practice and implementation of user-centered methods with our clients, whether startups, corporates SMEs or public services, and contains our return on experience as well as examples, resources and tools that can be easily activated to create products, services and experiences that are truly useful and used.

This guide will help you...

Save time

By testing your ideas before developing them, you limit iterations and reduce time to market.

Save money

According to a study by Forrester Research, for every €1 invested in User Research, the return on investment is around €100.

Be more relevant

By discarding preconceived ideas about your users as early as possible, and creating products and services that are truly relevant to them.

Want to go further?

Discover our training program!

Would you like to learn more about UX Research, or upgrade the skills of your teams? We've got just what you're looking for: the Haigo Academy of User Research is a program tailored to your needs.

Discover the Academy