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Helping AXA deploy its brand internationally with a Design System.

Customer

AXA

creation date

2016

Expertise

Product Design

Strategic Project Management

How can we help 50+ entities rapidly create and implement new digital products following the AXA brand refresh?

Create a library of ready-to-use components for every type of user. From the smallest element to the complete path. From design to code.

Visit the website

The Haigo twist

Helping designers and developers create more innovative, high-performing digital experiences, rather than focusing on brand assets.

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Our secret 

01

Working closely with the AXA teams, directly in their work environment.

02

Serving the community of designers, developers and project managers in 30+ countries.

03

Evangelize the approach and provide support for all projects, and open up designsystem.axa.com without restriction.

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The result

1
3000
+
2000
+

Week

Downloads of the UI Kit

Community members

To create the main pages of their website by leveraging the library for a small AXA entity.

For over a year now, AXA's designers have been using this optimized and regularly updated tool.

In the AXA Design System ecosystem worldwide, receiving the newsletter or being active members of Teams channel.

They say it better than we do

"

Even though we're all based in different AXA offices, we're working on a unified Brand. Using the guidelines saved time by giving us a toolkit to keep everything consistent.

AXA Brand

Digital Manager

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