A Design System to unify and enhance the brand experience in 30 countries.
THE CHALLENGE
How can we help 50+ entities rapidly create and implement new digital products following the AXA brand refresh?
our approach
Create a library of ready-to-use components for every type of user. From the smallest element to the complete path. From design to code.
Our secret
Working closely with the AXA teams, directly in their work environment.
Serving the community of designers, developers and project managers in 30+ countries.
Evangelize the approach and provide support for all projects, and open up designsystem.axa.com without restriction.
The result
Week
To create the main pages of their website by leveraging the library for a small AXA entity.
UI Kit downloads
For over a year now, AXA's designers have been using this optimized and regularly updated tool.
Community members
In the AXA Design System ecosystem worldwide, receiving the newsletter or being active members of Teams channel.
They say it better than we do
Even though we're all based in different AXA offices, we're working on a unified Brand. Using the guidelines saved time by giving us a toolkit to keep everything consistent.
AXA Brand
Digital Manager
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