A new brand platform to stand out in a hyper-competitive sector.
THE CHALLENGE
Helping Lumm stand out in the hyper-competitive mental health sector.
our approach
How can you help human resources departments take care of their employees' mental health with a high value-added digital solution?
By rethinking a brand and creating a warm, caring experience, to help all employees who are under stress or feeling a little down!
Our secret
Lay the foundations of the brand and experience in 7 1-week sprints.
Work on content as well as form with UX Writing.
Test with real prospects, to feed the CRM under construction.
The result
Weeks
To reinvent the brand and embody it in a consistent experience, from prospecting email to employee use.
Stand at Vivatech
The 2 founders and their rebranded project were selected by LVMH and their Innovation Award.
Prospects met
Who were able to project themselves in a complete demo and feel that they would be listened to in the evolution of the product.
They say it better than we do
From the outset of the project, we found a team who understood our needs at our very specific stage of development. Despite the evolution of our needs, the team remained very attentive. The back-and-forth discussions to frame the mission were conclusive. A very available and caring team.
Alexis Barthelemy
Founder
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