A new brand and website for an API provider that simplifies the initiation and collection of payments
THE CHALLENGE
How can we move from the image of a technical supplier to that of a business partner for the banking ecosystem?
our approach
To make technology a means for banks to serve their customers better, rather than a complex constraint.
To go against the grain of the sector in terms of discourse and visual identity: simple words, bright colors, a focus on human support.
To immediately embody the new positioning with a comprehensive, marketing efficiency-oriented site.
Our secret
Entry by customer type: each profile has easy access to the specific benefits of Bridge services, thanks to a clear, didactic segmentation.
A bold, warm identity: a break with the classic codes of fintech, to reflect proximity and expertise.
Educational co-creation: in collaboration with the CSM and Sales teams, we have redesigned the career paths to explain the businesses and simplify understanding of the products.
The result
products
with dedicated pages to simplify understanding of use cases.
weeks
to transform the brand and the site, and deliver a clear, modern experience.
typologies pages
designed to meet the specific needs of each customer.
They say it better than we do
Since the redesign, our site and brand identity have taken on a whole new dimension. With a more attractive and resolutely modern graphic interface, we've succeeded in offering a much simpler and faster user journey, which perfectly meets our users' expectations. The clear messages and specific pages created to meet market needs now enable our prospects to better understand our sector, which has considerably improved their experience. Customer feedback is top-notch and unanimous: they appreciate that we cut to the chase while remaining professional and relevant. We're proud to see that these efforts are bringing us ever closer to our users.
Mehdi Tazi
Sales & Marketing Director
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