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Help Ledger win over consumers with a complex product that's easy to use.

Customer

Ledger

creation date

2019

Expertise

Product Design

How can we help Ledger reach out to a new family of novice users, make its products accessible and encourage their use? 

Redesigning the key moment: onboarding the "Ledger Live" crypto-currency wallet security and management service.

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The Haigo twist

Understand the omnichannel experience to lay out the paths from packaging to mobile app and online service. Build the roadmap for future developments across all touchpoints.

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Our secret 

01

Identify UX improvement levers.

02

Benchmark best practices from other innovative players facing the same challenges.

03

Raise user awareness and responsibility right from the onboarding phase, using storytelling, quizzes and product tours to improve and add innovative features in a complex ecosystem with strong security constraints.

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The result

15
+
5
90
%

User tests

Design sprints

Fewer service requests

Carried out with profiles new to cryptos or the use of technology in general, at every stage to test and iterate.

And over 200 formalized mobile screens.

On onboarding issues, saving almost 400 tickets per day.

They say it better than we do

"

Haigo won us over with their understanding of the challenges facing our ecosystem & industry, as well as society at large. More than the quality of their design output, it's their way of working that makes the difference, because it's aligned with the demands and pragmatism of a startup like ours.

Benoît Pellevoizin

VP Marketing @Ledger

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