A new onboarding experience to boost usage of an innovative product.
THE CHALLENGE
Help Ledger win over consumers with a complex product that's easy to use.
our approach
How can we help Ledger reach out to a new family of novice users, make its products accessible and encourage their use?
Redesigning the key moment: onboarding the "Ledger Live" crypto-currency wallet security and management service.
Our secret
Identify UX improvement levers.
Benchmark best practices from other innovative players facing the same challenges.
Raise user awareness and responsibility right from the onboarding phase, using storytelling, quizzes and product tours to improve and add innovative features in a complex ecosystem with strong security constraints.
The result
User tests
Carried out with profiles new to cryptos or the use of technology in general, at every stage to test and iterate.
Design sprints
And over 200 formalized mobile screens.
Fewer service requests
On onboarding issues, saving almost 400 tickets per day.
They say it better than we do
Haigo won us over with their understanding of the challenges facing our ecosystem & industry, as well as society at large. More than the quality of their design output, it's their way of working that makes the difference, because it's aligned with the demands and pragmatism of a startup like ours.
Benoît Pellevoizin
VP Marketing @Ledger
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