A program, an app and events to get 1300 girls back into sport
THE CHALLENGE
How can we bring about a lasting change in the way young girls perceive and practice sport, while taking into account the realities of their local area?
our approach
Working with our colleagues at Yard to understand their day-to-day business, then designing, testing and improving a multi-channel service aimed at getting young girls into sport as part of an unprecedented partnership between an equipment manufacturer and a public player.
Our secret
Offer a memorable onboarding experience to motivate girls and their parents right from the start.
Combine a digital experience with physical activities to promote the local sports offer and make a lasting impact.
Track adoption to improve the program and offer content adapted to girls aged 7 to 14.
The result
Girls
Concerned by the project between Pantin and the 19th arrondissement.
Challenges
Imagined by our teams and integrated into the web app to get moving at home
Retention rate
Compared to the average of other health and fitness apps
They say it better than we do
Anne-Laure Matecat
Paris Social Community Impact Director
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