Nike x ANS

A program, an app and events to get 1300 girls back into sport

Customer

Nike x ANS

creation date

2023

THE CHALLENGE

How can we bring about a lasting change in the way young girls perceive and practice sport, while taking into account the realities of their local area?

our approach

Design, test and improve a multi-channel service aimed at getting young girls into sport, as part of an unprecedented partnership between an equipment manufacturer and a public player.

Our secret 

01

Offer a memorable onboarding experience to motivate girls and their parents right from the start.

02

Combine a digital experience with physical activities to promote the local sports offer and make a lasting impact.

03

Track adoption to improve the program and offer content adapted to girls aged 7 to 14.

The result

1246

Girls

Concerned by the project between Pantin and the 19th arrondissement.

140

Challenges

Imagined by our teams and integrated into the web app to get moving at home

9
%

Adoption rate

The application offered to girls over the last 6 months of the program

They say it better than we do

"

Anne-Laure Matecat

Paris Social Community Impact Director