A program involving all our employees, to provide millions of daily travelers with live information.
THE CHALLENGE
How might we help a cross-functional team improve the experience of its traveling customers by optimizing internal processes?
our approach
Define strategic user experience criteria and prioritize projects, taking into account the Group's challenges and the constraints imposed by the region, while supporting and coaching the teams in charge of Traveler Information processes to implement their optimization.
Our secret
Get out in the field and understand the daily lives of operators and passengers
Co-construct the mappings with the internal experts to encourage ownership of the approach and the final objectives.
Propose small, pragmatic and visible actions quickly to share the results with the organization.
The result
Strong vision
Around which the RATP team has aligned, before being shared accross the whole group through a 2-year roadmap, and a methodology shared and adopted by other RATP teams.
Process mapped
Co-created on 6 themes for RER and Métro modes.
Solutions
Quick win identified and deployed.
They say it better than we do
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RATP
Director of Traveler Information
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